What is Digital Marketing?

Digital marketing is a component of marketing that uses digital technologies such as desktop computersmobile phones, and other digital media platforms to promote products and services.Digital marketing is the practice of promoting products, services, or brands using the internet and electronic devices. Key channels include search engines, social media platforms, and email. It allows businesses to connect with target audiences online. 

The four main types of digital marketing are Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, and Pay-Per-Click (PPC) Advertising. SEO (Search Engine Optimization): Improving website ranking in search results to get free traffic.
Social Media Marketing: Using platforms like Facebook or Instagram to build brand awareness and talk to customers.
PPC (Pay-Per-Click): Paid ads where a business only pays when a user clicks the ad.
Email Marketing: Sending direct messages and updates to subscribers

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